onWord Studio
onWord Studio
onWord Studio is a personal brand built on the belief that everything you’ve ever hoped for in a website begins with the right words. Founded by Akshaya, a storyteller and strategic website copywriter, the studio focuses on crafting language that connects the right message with the right people - because when done right, words have the power to make the sale. See it live
onWord Studio is a personal brand built on the belief that everything you’ve ever hoped for in a website begins with the right words. Founded by Akshaya, a storyteller and strategic website copywriter, the studio focuses on crafting language that connects the right message with the right people - because when done right, words have the power to make the sale. See it live
Brand Identity Design
Brand Identity Design
Digital Assets Design
Digital Assets Design
Project Brief
Project Brief
The goal was to create a digital-first brand identity that feels clear, confident, and expressive.
A key part of the brief was to incorporate a personal element into the identity, representing either the founder or her cat. Multiple directions were explored to balance this requirement without making the identity feel literal or distracting.
The goal was to create a digital-first brand identity that feels clear, confident, and expressive.
A key part of the brief was to incorporate a personal element into the identity, representing either the founder or her cat. Multiple directions were explored to balance this requirement without making the identity feel literal or distracting.
The final design is rooted in the idea that words, when used intentionally, fit together to create meaning and impact. This is reflected in how the forms sit and align within the identity, mirroring the way copywriters structure language.
The curved element represents emotion and expression, reflecting how words convey tone and feeling.
Its form is subtly inspired by the curve of her cat’s tail, adding a quiet personal layer.
The final design is rooted in the idea that words, when used intentionally, fit together to create meaning and impact. This is reflected in how the forms sit and align within the identity, mirroring the way copywriters structure language.
The curved element represents emotion and expression, reflecting how words convey tone and feeling.
Its form is subtly inspired by the curve of her cat’s tail, adding a quiet personal layer.
Visual System
Visual System
A cohesive digital-first visual system was developed to bring consistency and clarity across all touchpoints.
This included a structured brand deck, a defined colour palette, and adaptable digital assets designed to work seamlessly across platforms.
A cohesive digital-first visual system was developed to bring consistency and clarity across all touchpoints.
This included a structured brand deck, a defined colour palette, and adaptable digital assets designed to work seamlessly across platforms.
The system ensures that every element feels connected, allowing the brand to show up with a clear, confident, and recognisable presence.
The system ensures that every element feels connected, allowing the brand to show up with a clear, confident, and recognisable presence.
The Outcome
The Outcome
A clear system that translates seamlessly across platforms
A clear system that translates seamlessly across platforms
The final identity creates a strong and consistent digital presence while staying true to the brand’s personality. It balances clarity with expression, allowing the content and copy to take centre stage while still feeling distinctive and memorable.
The brand deck also served as a clear guide for both the developer and the client, making it easier to build the website and extend the identity across digital and promotional touchpoints.
The final identity creates a strong and consistent digital presence while staying true to the brand’s personality. It balances clarity with expression, allowing the content and copy to take centre stage while still feeling distinctive and memorable.
The brand deck also served as a clear guide for both the developer and the client, making it easier to build the website and extend the identity across digital and promotional touchpoints.