Teravita Wellness

Teravita Wellness is a premium functional superfood brand focused on energy, glow, and deep rest. Grounded in nutritional science and high-quality ingredients, the brand promotes healthier living through clean formulations and refined flavour experiences.

Packaging Design

Brand Restoration

Brand Pain Points

Teravita Wellness sought to position itself as a premium brand, but its existing packaging and identity lacked clarity, consistency, and a defined visual language.

The existing packaging felt visually busy and inconsistent, which diluted the brand’s intended premium appeal. Multiple fonts, crowded information, and the absence of a clear visual hierarchy made the products difficult to read and reduced their shelf impact.

Additionally, the brand lacked defined identity elements. There was no structured logo system or cohesive colour palette in place, making it challenging to establish a strong, recognisable brand presence across products.

Approach & Solution

The process began by putting the brand identity in place. The tone was refined to feel minimal, sophisticated, and confident. A clear logo system and mature, dark colour palette were established to anchor the brand visually.

The packaging was then redesigned with clarity and intention. Repetitive claims like “no preservatives” and “no additives” were simplified into a sharper, more confident message: 100% Clean. Plant-Based Superfood. Zero Fuss. Zero Additives. The communication became direct and honest, reflecting the purity of the ingredients.

The Blue Spirulina pouch was redesigned and the Matcha pouch was developed within the same visual system, ensuring consistency across products.

With both supermarket shelves and online platforms in mind, shared structural elements were maintained across the range to strengthen brand recognition and shelf impact.

The Blue Spirulina pouch was redesigned and the Matcha pouch was developed within the same visual system, ensuring consistency across products.

With both supermarket shelves and online platforms in mind, shared structural elements were maintained across the range to strengthen brand recognition and shelf impact.

The Outcome

A refined packaging system that strengthens Teravita’s premium positioning while bringing clarity and consistency to the brand.

The redesigned packaging introduces greater clarity, structure, and a stronger premium presence to the product. By simplifying the messaging, refining the visual hierarchy, and establishing a cohesive design system, the pouch now communicates more confidently on retail shelves while maintaining a clean, trustworthy wellness aesthetic.

Hear from the founder herself

Kerensa

Founder - Teravita Wellness, Ganacha

"I had an amazing experience working with Dignified Art on the design of my matcha and blue spirulina pouches. From the very beginning, Vidhi understood the vision for my wellness brand and translated it beautifully into packaging that feels both premium and clean. Vidhi's attention to detail, color balance, and layout made a huge difference. The designs perfectly capture the natural, high-quality feel I wanted for Teravita Wellness while still looking modern and professional on the shelf. She was also extremely patient with revisions and always quick to respond, making the entire process smooth and collaborative. If you're looking for a designer who truly understands branding and packaging aesthetics, especially for wellness products, I highly recommend Dignified Art. The final result exceeded my expectations and has elevated the look of my products tremendously."

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