Teravita Wellness
Brand Story
Teravita Wellness is a premium functional superfood brand focused on energy, glow, and deep rest. Grounded in nutritional science and high-quality ingredients, the brand promotes healthier living through clean formulations and refined flavour experiences.
The Challenge
Teravita Wellness wanted its products to feel premium, but the existing packaging felt visually busy and inconsistent.
Multiple fonts, crowded information, and an unclear voice diluted the brand’s positioning.
Additionally, there were no defined brand elements in place - no structured logo system or cohesive colour palette - making it difficult to establish a strong, recognisable presence.
The Approach & Solution
The process began by putting the brand identity in place. The tone was refined to feel minimal, sophisticated, and confident. A clear logo system and mature, dark colour palette were established to anchor the brand visually.
The packaging was then redesigned with clarity and intention. Repetitive claims like “no preservatives” and “no additives” were simplified into a sharper, more confident message: 100% Clean. Plant-Based Superfood. Zero Fuss. Zero Additives. The communication became direct and honest, reflecting the purity of the ingredients.
The Blue Spirulina pouch was redesigned and the Matcha pouch was developed within the same visual system, ensuring consistency across products. With both supermarket shelves and online platforms in mind, shared structural elements were maintained across the range to strengthen brand recognition and shelf impact.
The Outcome
The redesigned packaging brings clarity, structure, and a stronger premium presence to the product. By simplifying the messaging, refining the visual hierarchy, and introducing a cohesive design system, the pouch now stands out more confidently on retail shelves while maintaining a clean and trustworthy wellness aesthetic.
